Let’s face the truth! Running a Google AdWords campaign is the best way to generate higher leads in less time and maximizing Conversion Values Using Google Defined Bidding Strategies nowadays.
According to the recent survey, “businesses who run PPC campaigns generate $2 on every $1 investment”. Another statistic shows that PPC ads can generate 56% more profit than ads on social media channels like Facebook, Instagram, Twitter, etc. However, as successful business owners say “higher profits come with higher risk and higher budget” PPC ads are not cheap so, you should only invest in Google AdWords when you have enough money in the pocket to spare.
Apart from the budget, there are several things in the PPC advertisement that can often go out of hands including the profitability of your ads. To make sure you are not losing money on the Google AdWords, we have come up with some tricks that every marketer must know. It doesn’t matter in which industry you are currently serving, you can reach your target audience and motivate them to buy from you by analyzing and understanding the search query pattern.
# Trick No. 1 Work On Your Quality Score
Higher conversation from PPC ads is directly linked to the “quality score” of your keywords. If you are not familiar with the term “quality score” then, you need to catch up a lot.
What is the quality score? The quality score for keyword refers to the quality of ads and landing pages triggered by that particular keyword. In Google’s specific words “higher quality means, our system find your running ads and landing pages relevant to someone who is exploring your ads under the keyword search”.
Those who offer – Pay Per Click Services and guaranteed results often consider the quality score as a crucial aspect of Google AdWords marketing. In the recent survey, PPC marketers have come to acknowledge that Google rewards campaigns with higher with lower Cost Per Click (CPC) and give them higher ranking on the page.
As shown in the above image the quality score of each keyword you utilize affects the CTC you have to pay. The lower is the quality score, the higher you have to pay for your ads and on per click. Your higher rate will not only make every ad you run cheaper but also give you higher conversion.
Right before you settle down to optimize the quality score, you need to learn what is your current score? It can be easily even if you don’t have any Pay per Click professional beside you. All you have to do is log into your Google AdWords account, then click on the campaign that is on the top of the page. After that find click on the speech bubble to find all the information related to your keywords including quality score as well. As the quality score is divided into 1 to 10 rating, you will mostly find the rating for everything right from CTR, relevance and page experience.
How to Enhance Your Quality Score?
If you want to increase your quality score and generate a higher conversion rate, then you must stop targeting junk keywords and start focusing on the keywords that are relevant to your ads. Experienced PPC Advertising service provider also suggests targeting brand-related keywords to boost your Quality Score.
You can also do remarketing to boost your quality score as you will be targeting you are interested in your products and services or have previously heard about you. So, chances that they will pay more attention to your ads.
That’s the very first trick you should learn when it comes to targeting more customers and getting higher conversion from your Google AdWords ads. We will further continue this topic in the next blog until then you can visit ProICT LLC and consult with marketing experts.
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