This blog is in the continuation of our previous blog post titled “Tips to Design an E-Commerce Website from Scratch” which covers two initial steps to keep in mind while planning Website Development strategies.
In my previous blog, I had mentioned the selection of domain name, hosting package, template and adding product and services. Today in this blog post, we will continue our exchange of views on how to design an e-commerce website as following steps:
Upload content and Infographics
Content works as mouth of your website which describe and promote your brand in front of your targeted audience. So be careful while uploading content on the website, if content quality is not so good then, it will be a little bit difficult to well rank on Search Engine Result Pages (SERP). To maintain your content quality, you should hire content marketing professional who can create engaging content for the website.
If you don’t want to post long content and seeking another way to engage more visitors, you probably choose infographics can be an ideal way to replace lengthy content. Infographics is a way to display text in an informative and interesting way. It is very important to maintain the balance between content and designs.
Decide price and choose payment methods
To run an online business successfully, it is very important to choose customer friendly payment methods. There are three key aspects of payments as you build an ecommerce website: How you will price your products, how customers are going to pay you, and how you are going to get those payments into your own bank account. Price comparisons. As consumers, we only understand relative pricing. When we try to evaluate if a price is fair, we find the nearest comparison and judge
Consumers are willing to pay certain prices and if that price has a good margin, there’s a business. If there isn’t a good margin, the business model changes or there aren’t any good businesses in that category. You may be starting from scratch or extending your local business online. Either way, the online world has different expectations for how you will put a price on your product.
Create checkout and launch your website
Shopping cart abandonment is the plague of online sales. In 2017, the Baymard Institute took the average of 37 cart abandonment studies and found that the average online shopping cart abandonment rate is over 69%! Don’t forget, the number of steps it takes to complete a purchase significantly affects your sales conversion rates. Test your checkout process until it is perfect and ask your friends and family to test it too.
By using one of the free shopping cart applications, you should be able to invest in a professionally designed template. You will have a much easier time of customizing your online shop if you choose a shopping cart template before you begin customization. The quickest and cheapest solution to finding a unique design for your web shop is to start with one of the many available pre- designed templates and make the necessary modifications to make it your own.
Create a testing area where you can test every modification before you make changes to your live application. Sometimes one small change can cause the entire website to stop working correctly – better to test offline then to lose business by having a non-functioning site. Never modify your application because you think it is a nice feature or because YOU like it. Everything you do should be about your customers and enticing them to buy your products.
At the end of this blog, I hope now you can easily plan website development strategies. It also helps you to identify the right audience and business growth. If you will face any difficulty or confusion, then you can consult with our experts available at ProICT LLC, which is the one-stop destination of all web development services within your budget as well.